What is the term for specializing in one particular residential neighborhood or type of property?

The correct term for specializing in one particular residential neighborhood or type of property is "Farming." This strategy involves real estate agents concentrating their efforts in a specific area to build expertise and recognition within that community. By becoming familiar with the local market trends, property values, and the needs of residents, agents can effectively position themselves as experts in that neighborhood. This can lead to increased trust from potential clients, greater referral opportunities, and ultimately more successful transactions, as agents are better equipped to address the unique characteristics and selling points of the properties in that area.

Other terms listed, such as target marketing or property focusing, do not specifically denote the practice of concentrating efforts in a particular geographic area or property type in the same nuanced manner as farming. While they may involve strategic marketing approaches, farming distinctly captures the essence of developing profound local knowledge and relationships within a designated community.